Concentric | A Digital Creative Studio
/ Martha Stewart
Crafting a new look for the Martha Stewart Website
UX / UI Design, Web Development
Martha Stewart Living asked Concentric to redesign their website as they transitioned to a new content management system. Over the course of a year, we worked alongside the Martha Stewart Living team to overhaul the site—establishing design standards and incorporating new features and functionality. Our work focused on redesigning a range of representative templates including the homepage, category pages, story pages, recipes pages, multimedia and search results. This project was a highly collaborative effort that had a lot of working parts and necessitated close coordination. It was gratifying to receive great feedback on the redesign and icing on the cake when the site won a highly coveted Webby Award.
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Concentric was hired to design, build and host an annual holiday gift guide website showcasing hand picked gift recommendations from the Martha Stewart editorial staff. Our goal was to create a highly visual gift guide that enabled easy browsing and filtering controls. Organized within a grid, each recommended gift included an associated image, product information, item price and links to complete the purchase process. We also integrated sponsored gifts that served as the primary revenue generator for the site. Over several years, we worked closely with the Martha Stewart team and their sponsors to create different versions of the guide. The Martha Stewart gift guide quickly became a popular site—it was also indispensable for all of us in the studio to find our holiday gifts.

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Nelly