CNNMoney gets a facelift and video support

After completing the redesign of Fortune, CNN and Time Inc. asked us to help them redesign CNNMoney.com—the world’s leading business and finance web site. The site is the online home of Time Inc.’s Fortune, Money, and FSB: Fortune Small Business magazine and serves as CNN.com’s exclusive business destination.

The primary focus of the redesign was to launch a new broadband video initiative, showcasing up to 30 broadcast-quality videos on the site per day. Concentric Studio redesigned the homepage to accommodate an embedded video player while at the same time, providing breaking business news and live, streaming financial data through the rest of the interface.

We revamped the site architecture to ensure visitor traffic could be efficiently directed around the site. The new design was extended to additional subpage templates throughout the site to accommodate the new broadband videos and expanded content offerings. The site is now overseen by a dedicated team of online producers and reporters.

Thus far, the CNNMoney redesign has been a runaway success. In January, the site generated record traffic—monthly unique visitors totaled 27.7 million, up 15 percent from the previous high and monthly page views totaled 422 million, again up 15 percent from the previous high month. The biggest gains were reached with broadband video, access for video totaled more than 8 million, more than 5 times greater than the previous high. (As posted at Talking Biz News). It’s a great way for CNNMoney to start the year and we hope they have continued success.

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