Victoria's Secret microsite that helps you find your perfect body

Concentric Studio completed its latest assignment for Victoria’s Secret with the launch of a new microsite promoting the Body by Victoria® line of bras. Concentric Studio worked with the Victoria’s Secret team to craft a user experience that supports the objectives of the new, ‘I Love My Body’ campaign and better informs visitors about each bra in the collection.

The Body by Victoria® microsite comprises two main features; a scrolling interface that enables selective focus on the different bras which are introduced by Victoria Secret’s newest models—Rosie Huntington-Whiteley, Lindsay Ellingson, Chanel Iman and Candice Swanepoel among others as well as a Fit Quiz to help visitors determine their own perfect fitting bra. For the scrolling interface, each model has an accompanying video in which they share personal anecdotes about their lives while also discussing their favorite Body by Victoria bra and fitting.

The Fit Quiz enables visitors the ability to answer a short series of questions in order to determine the perfect fitting bra. Visitors that complete the Fit Quiz can also register for a chance to win a Body by Victoria® bra and a $500 gift card. For those that have interest, try the Fit Quiz before the campaign ends.

We had a great time working on the Body by Victoria® project and are honored to help Victoria’s Secret on such an important campaign. The Body by Victoria® microsite is the latest Victoria’s Secret initiative Concentric Studio has been fortunate to work on.

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Visit the Body by Victoria Microsite.

Services Provided

Project Management
Branding
Interface Design