Concentric | A Digital Creative Studio
/ Etam
Redesigning standards for the French clothing company, Etam
UX / UI Design, Creative Prototyping
Our friends at Free Association, asked us to help redesign the French clothing ecommerce website, Etam. Although the work was primarily a reskin of the existing site without adding in significant new functionality, the timeline was daunting. We had just over a month to redesign the entire Etam website across desktop, tablet and mobile viewports.
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We worked in collaboration with Free Association to define the design standards and create the design templates—our team focused primarily on the product and checkout flows of the website.

Working through many late nights, we were able to finalize and deliver all of the templates on time for development. It’s always gratifying to see how close collaboration and teamwork can bring together ideas and results so quickly.

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