Concentric was hired to design, build and host an annual holiday gift guide website showcasing hand picked gift recommendations from the Martha Stewart editorial staff. Our goal was to create a highly visual gift guide that enabled easy browsing and filtering controls. Organized within a grid, each recommended gift included an associated image, product information, item price and links to complete the purchase process. We also integrated sponsored gifts that served as the primary revenue generator for the site. Over several years, we worked closely with the Martha Stewart team and their sponsors to create different versions of the guide. The Martha Stewart gift guide quickly became a popular site—it was also indispensable for all of us in the studio to find our holiday gifts.