Concentric | A Digital Creative Studio
/ Nelly
Concept design for a Scandinavian fashion website
UX / UI Design, Creative Prototyping

Nelly, the Swedish online fashion retailer asked Concentric to help rethink the design of their website. In particular, they wanted us to focus on developing a more intuitive navigation system and a better framework for the homepage to highlight and organize their expansive product line. Our concept design work also entailed creating a flexible grid system to accommodate a range of product configurations that more accurately reflected the needs of the growing retailer.

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