54 W 40th St
New York, NY 10018
Nelly, the Swedish online fashion retailer asked Concentric to help rethink the design of their website. In particular, they wanted us to focus on developing a more intuitive navigation system and a better framework for the homepage to highlight and organize their expansive product line. Our concept design work also entailed creating a flexible grid system to accommodate a range of product configurations that more accurately reflected the needs of the growing retailer.